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Website Promotion Wiki

Welcome to the Website Promotion Wiki!

Last update: April 12, 2004

You can find more website promotion information at [Website Promotion Tips].

April 2004 Tips

Garnet takes a look at Lycos free submit, and their paid inclusion program at Search Engine News Lycos .

Their guide to [Search Engine Marketing].

New directories for you to submit your site to:

• http://www.TrulyOpenDirectory.com
• http://www.freesearch.com

3/8/2004 New Tip

• Practical Google Traffic Techniques - How to get more traffic from google during the next 12 months.

Recent Articles About Search Engine Promotion

• http://www.boston.com/business/technology/articles/2004/03/08/paying_for_listing_with_search_results/
  • Article summary: Paying For Listing With Search Results
  • Despite the cliche "information wants to be free", the cost of producing information is usually paid by advertisers with a product that they want to sell you. But usually, the advertisers are not allowed to set the editorial policy, or else the content source looses the trust of it's readers.
  • The big question when search engines let sites pay to be included in the search results: But do Internet searchers get good, accurate information? Or are the results of the search skewed to favor those who've paid to be in the index? The jury's out on that one.
  • Yahoo's VP of Search, Tim Cadogan, says "If you pay, it has no input to where you're ranked." Paying will not cause a site of useless information to appear in the results.
  • Ask Jeeves experience is that useful results are diluted by those who pay to get in the index. Last week they dropped a program that guaranteed a listing for payment. Now they are like Yahoo where they will take your money as a "reviewing fee" with no guarantee you'll get added to the directory.
  • Larry Page, cofounder of Google, commented If you're going to charge money for something, you've got to provide value for it, Page said. If you say you're going to charge people, and you're not going to change the rankings, why are they going to pay?
  • Read Garnets March 2004 Comments On Paid Inclusion Programs
• 10 Steps to getting links to your site. http://www.microsoft.com/smallbusiness/issues/marketing/online_marketing/10_steps_to_getting_links_to_your_site.mspx

Major Pay Per Click Search Engines

Other Search Engine Advertising

• Lycos - http://advertising.lycos.com/contactus.html - Offers a wide range of internet advertising.

• Altavista - http://www.altavista.com/help/contact/advertise - Uses Overture's Pay For Placement.
  • Also charges for direct inclusion in their search engine, on a flat fee per URL per year basis.

See also:

• Search Engine News for more details specific to Google and Yahoo.

This page written by Garnet

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