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Hi Garnet,
I'll just say it up front: I'm not a big fan of Overture. I like Google AdWords better, and if you want to know how to play the Overture game, I'm not the guy you want to talk to.
However... if you're having success with AdWords , you can probably replicate your campaigns on Overture and increase your traffic by 50 to 100%.
That's something well worth doing! For instance if your sales process is working well and Overture brings you 50% more visitors, you'll likely double what you put in your pocket at the end of each month.
If you want to know how to do it right, Don Crowther is your man. He wrote a book called "The Pay Per Click Money Machine" and it's the only comprehensive text I know that shows you how to do Google AND Overture, in a step-by-step, savvy, no-nonsense fashion.
That's right, it covers BOTH subjects in a very detailed, color-by-numbers way, with plenty of horse sense and valuable insight. Don and I together taught at Ken McCarthy?Create's closed-door "Traffic School" in San Francisco and I must say I was totally impressed with his extensive knowledge of Pay Per Click strategies.
Learn about Don's book here: http://ppc.www.makeyourwebsitepay.com
Sincerely,
Perry Marshall
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