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Amazon Associates SurveyAmazon Associates Survey
This survey was requested of Amazon associates (Amazon Associates Program ) in June of 2004. Amazon is seeking to measure satisfaction of associates with the associates program. For answering almost 60 screens of questions, the promised payoff is a $5 gift certificate, which will take up to 4 weeks to be emailed, thus increasing chances that it will get lost in spam, and never cashed.
See also Can You Get Amazon Gift Certificates Just For Eating Worms ?
The following email was sent in early June:
Dear Amazon.com Associate,
As part of Amazon.com's ongoing effort to provide better services and support to Associates, we would like to get your feedback about the Amazon Associates Program via this short online survey. The survey should only take about 10 minutes to complete.
As a sign of our gratitude, the first 1,000 Associates to complete the survey will receive a $5 Amazon gift certificate.
The survey is available for a limited time only, so please respond as soon as possible. Just click the link below to get to the survey. If the link is not active, or if you have concerns about authenticity and security, please type the Web address into your browser's address bar.
http://globaltestmarket.com/20/survey/s.phtml?E_18764_00FF8E345674
Thank you very much for your time and effort!
Sincerely, The Amazon.com Associates Team
Most of the survey questions are recorded below:
How satisfied are you with the program?
How trustworthy do you consider the traffic reporting?
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The next few questions will ask about other affiliate marketing programs you might currently use.
Either currently or in the past, have you participated in other affiliate marketing programs, such as eBay, Google AdSense , etc?
8/63 Start
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Which of the following affiliate marketing programs have you used?
Currently Use Used in the past, but do not currently use Have never used Have not heard of this companyBestBuy?Create.com BarnesandNoble?Create.com Overstock.com CompUSA?Create.com Buy.com eBay.com CircuitCity?Create.com Half.com Walmart.com Allposters.com Google AdSense Other (Please specify) :
12/63 Start
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Please rank the programs by how much you expect to earn in referral fees in 2004, from most to least. Please click on your choice in order of ranking where 1 means most referral fees in 2004.
1-Most referral fees in 2004 2 3 4 5 6Allposters.com Google AdSense eBay.com Amazon Associates Program BarnesandNoble?Create.com cj
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These next few questions evaluate a series of affiliate marketing program factors.
First, we ask how important each factor is in selecting an affiliate marketing program. Then, we ask how well your top ranked site and/or Amazon performs on these factors.
Please rate the importance of each factor in selecting an affiliate marketing program. Use a 10 point scale, where 1 means not at all important and 10 means extremely important. Of course, you may use any number between 1 and 10 to show how important the factor is to you.
Not at all important1 2 3 4 5 6 7 8 9 Extremely important 10 Customer service High earning potential Easy to understand payment plan Ability to customize links Frequency of getting paid Management of fraudulent associates Ease of building and managing links Reliable affiliate extranet Accurate performance measurement (e.g. traffic measurement, payment calculations, etc) Broad product selection
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Please rate the Google AdSense performance on each of the following factors. Use a 10 point scale, where 1 means poor performance and 10 means excellent performance. Of course, you may use any number between 1 and 10 to rate the performance.
Poor performance1 2 3 4 5 6 7 8 9 Excellent performance 10 Don't know Easy to understand payment plan Ability to customize links Accurate performance measurement (e.g. traffic measurement, payment calculations, etc) Management of fraudulent associates High earning potential Ease of building and managing links Customer service Frequency of getting paid Broad product selection Reliable affiliate extranet
Please rate the Amazon Associates Program’s performance on each of the following factors. Use a 10 point scale, where 1 means poor performance and 10 means excellent performance. Of course, you may use any number between 1 and 10 to rate the performance.
Poor performance 1 2 3 4 5 6 7 8 9 Excellent performance 10 Don't know High earning potential Ease of building and managing links Reliable affiliate extranet Management of fraudulent associates Customer service Ability to customize links Broad product selection Frequency of getting paid Easy to understand payment plan Accurate performance measurement (e.g. traffic measurement, payment calculations, etc)
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These next few questions will ask about the Amazon Associates Program payment plan.
Overall, how satisfied are you with the Amazon Associates Program payment plan?
Very satisfied Somewhat satisfied Neither satisfied nor dissatisfied Somewhat dissatisfied Very dissatisfied
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How well do you understand the current payment plan structure?
Strong understanding of the payment plan Adequate understanding of the payment plan Limited understanding of the payment plan Do not understand the payment plan at all
20/63 Start Finish
How much does the current payment plan motivate you to refer traffic to Amazon.com?
Extremely motivated. I will make substantial changes to drive more traffic to Amazon. Somewhat motivated. I will make minor changes to drive more traffic to Amazon. Neither motivated nor unmotivated. I will not make any changes to drive additional traffic.
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Based on the number of units you drive through your Amazon.com links, how attainable does your next payment tier seem to you?
Extremely attainable Somewhat attainable Neither attainable nor unattainable Somewhat unattainable Extremely unattainable Don’t know
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What would be the ideal payment plan for you?
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The next few questions will ask about your usage of Amazon's Associates Central Web site.
Overall, how satisfied are you with the tools and services offered on Associates Central?
Very satisfied Somewhat satisfied Neither satisfied nor dissatisfied Somewhat dissatisfied Very dissatisfied
24/63 Start
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How frequently do you access Associates Central?
Multiple times per day Daily Weekly Monthly Every 3 months Less frequently than every 3 months
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Which of the following Associates Central tools do you access on a regular basis? Please select all that apply.
Associates Central Home Page Content
Best Practices
Browse Associates Web sites
Build-A-Link
Discussion Boards
FAQ
Logo & Graphics
Reports
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Please rate your satisfaction with the following Associates Central tools on a 10 point scale, where 1 means you are extremely dissatisfied with the tool, and 10 means you are extremely satisfied. Of course, you may use any number between 1 - 10 to show how satisfied you are.
Extremely Dissatisfied1 2 3 4 5 6 7 8 9 Extremely Satisfied 10 Discussion Boards Reports
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Have you ever contacted the Amazon Associates customer service team?
Yes No
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Overall, how satisfied are you with the Amazon Associates customer service team?
Very satisfied Somewhat satisfied Neither satisfied nor dissatisfied Somewhat dissatisfied Very dissatisfied
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What was the topic of your most recent customer service inquiry?
Linking (e.g. how to build links to Amazon.com, etc) Login or password Payments Pre-membership inquiry Reports Update account information (e.g. name, address, URL, etc) Other (Please specify) :
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How quickly do you expect the customer service team to respond to your inquiry?
Within an hour Within a few hours Within a 24 hour period Within 3 – 5 business days Within a 7 day calendar week Other (Please specify):
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Thinking of your most recent customer service inquiry, how quickly did the customer service team respond to you?
Within an hour Within a few hours Within a 24 hour period Within 3 – 5 business days Within a 7 day calendar week Other (Please specify) :
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Thinking of your most recent inquiry with Amazon Associates customer service, was the customer service team able to resolve the issue to your satisfaction?
Yes No Don’t recall In progress
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How often do you read e-mails sent by the Associates team?
Always Sometimes Rarely Never
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How helpful is the information provided by the Associate e-mails?
Very helpful Somewhat helpful Neither helpful nor unhelpful Somewhat unhelpful Very unhelpful Don’t know
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The next few questions ask about your usage of the Amazon Associates Program.
Which of the following best describes your primary reason for belonging to any affiliate marketing program?
To make money To provide my customers with access to a richer inventory selection It’s a hobby To provide more content on my Web site To validate my Web site with a strong eCommerce brand
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Which of the following best describes your primary reason for belonging to the Amazon Associates Program?
Higher earning potential Better technical support Broad selection of items Strong brand image Better linking tools Better payment plan options Other (Please specify) :
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Thinking of all the time you spend on your Web site, including advertising, referral and affiliate programs, and the direct selling of goods and services, what percentage of your time is spent working on the Amazon Associates Program?
__%
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What is the primary purpose of your site?
Provide deals & coupons Provide a broad array of resources and services, such as e-mail, forums, search engines, and online shopping malls Index other Web sites and serve up relevant results to Web searchers’ queries Provide information on, or commerce for, a variety of subjects and/or product categories Enable users to compare product information and prices among retailers Provide an opportunity to purchase products made by you or your company Provide rebates or other incentives to customers who shop through your affiliate links I have no Web site. I buy traffic from search engines (or create pages that are indexed by search engines) and redirect the traffic to Amazon.com. Other (please specify) :
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These last few questions are for classification purposes only.
Approximately how many people, including yourself, work directly on your Web site, including technical development and administration of the site, content development, graphics development and site marketing?
1 2 - 4 5 - 9 10 - 19 20 - 49 50 - 99 100 - 499 500 or more
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How many visitors does your Web site receive each month?
1 – 19,999 20,000 – 49,999 50,000 – 99,999 100,000 – 249,999 250,000 – 1 million More than 1 million Don’t know
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In 2004, approximately how much total revenue do you expect your business to earn from all activities, including advertising, referral fees from affiliate programs, subscription fees, direct selling of goods and services, gaming, games sweepstakes and other areas?
None $1 - $499 $500 - $999 $1,000 - $4,999 $5,000 - $14,999 $15,000 - $39,999 $40,000 - $74,999 $75,000 - $149,999 $150,000 - $299,999 $300,000 - $500,000 More than $500,000 (Please specify amount) Prefer not to answer
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In 2004, approximately what percentage of your total revenue do you expect to earn from affiliate programs only, including the Amazon Associate program?
%
Prefer not to answer
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In 2004, what percent of your total annual revenues are from Amazon Associates referral fees?
%
Prefer not to answer
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Please share your thoughts on any areas not covered in this survey that contribute significantly to your satisfaction with the Amazon Associates Program.
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Thank you for participating in our survey. Please provide the e-mail address at which you would like to receive your $5 Amazon.com gift certificate.
Please allow up to 4 weeks to receive your gift certificate.
E-mail address:
Thank you very much for your time. We appreciate your input!
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