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Advertising On Usenet - The Hidden CostAdvertising On Usenet - The Hidden Cost
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Subjects > Computers (Search) > Internet (Search for Internet) > Internet Culture Discussion > Advertising On Usenet (Search)
Useful advice for new users, system administrators, entrepreneurs, and others who are concerned about proper netiquette.
The hidden cost
One of the things that attracts some people to the idea of advertising via Usenet is that it costs so little to do it. You pay $20 or $30 per month for an Internet account, and you can post literally *millions* of advertisements at no additional cost.
But there *is* a cost. Each message you post takes up disk space on each site around the world where it lands. People don't much mind paying for disk space to hold Usenet discussions since they know that people like taking part in those discussions and since they know that it's sort of like mutual backscratching: "I let your messages reside on my site for free, and you let the messages I post reside on your site for free." Everyone benefits from interesting, informative, or amusing discussions, so no one really minds paying for the space.
But there's only one person who benefits from advertising: the advertiser. Sure, you can say that the people who see the ad benefit from the product or service advertised, but when you balance that against what they lose when their favorite discussion group is taken over by non-stop advertising, it's a poor trade.
No one wants to give their disk space for free to someone who selfishly posts a copy of an advertisement to every newsgroup on Usenet.
See also ftp://ftp.faqs.org/faqs/usenet/advertising/how-to/part1
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